It’s clear — Americans just aren’t tuning in — especially to Monday Night Football. After ESPN decided not to show the playing of the National Anthem Monday night, they received some damning news — Monday Night Football ratings have hit historic lows.
“In a season stained by overall ratings declines and political controversy, that NFLWeek 6 rating is down 13% from the early numbers of the much tighter October 9 matchup between the Minnesota Vikings and Chicago Bears. That MNF season low went on to deliver a 3.7 rating among adults 18-49 and a total viewership of 10.3 million. It’s worth noting that the peek of last week’s MNF came at halftime on the Disney-owned cabler when the new Star Wars: The Last Jedi trailer debuted.
Year-to-year, last night’s MNF dipped just over 3% in the MM results from the Arizona Cardinals’ 28-3 demolition of the New York Jets on October 17, 2016. With a rating that matched the Jets score, that demo season low eventually landed with a 3.0 among the 18-49s and 8.4 million viewers, an almost audience bottom.”