Plumbers must work constantly to develop a consistent client base and keep earning revenue. Many local experts rely on word-of-mouth and references from satisfied clients but that’s not a good long-term strategy, especially during the age of the Internet. While people do ask their friends and family for recommendations, most rely on the internet to find reputable businesses. You should invest in digital marketing for plumbers to stay ahead of the competition. A strong marketing strategy will help you reach a large audience and build a good reputation in the industry. You won’t have to rely solely on word-of-mouth to get attention.
There are many strategies for this field but not all of them are effective or reliable. Here’s a look at some of the most popular digital marketing strategies for plumbers:
1. Local SEO
Plumbing is usually a local business and companies have a limited service area. For example, a plumber in Chicago may only able to provide their services in a fixed number of suburbs. That’s why you must have a strong local SEO strategy, especially if your market is competitive. Local SEO is a multilayered strategy and usually involves techniques like:
- Google My Business – The first step is to set-up a Google My Business account and claims your pin on Google Maps. This ensures prospective customers can find your company location, contact information, emergency numbers, hours of operation, and other such information quickly. If you have a good SEO strategy, your website will show up in the Local 3-Pack. This listing shows up at the top of Search Engine Results Pages and is very visible.
- Directory Listings – Directory listings help businesses become more visible in the local sphere as well. Clients often consult websites like Yellow Pages and Yelp to find contact information or reviews about local businesses. A directory listing will contain a name, address, and phone number information. It will also contain a brief description of the business and its services so clients can decide whether the company is the right choice for them.
- Local Keywords – People use keywords to find the products and services they want. Generic keywords like ‘plumbing services’ or ‘plumber’ don’t provide the most accurate results. Clients often use long-tail, location-based keywords to find the right company. For example, they will use words like ‘plumbing services in Manchester’ or ‘plumber in Toronto’ to find a professional close to their location. Experienced SEO professionals will incorporate the most relevant keywords in your website content as a part of digital marketing for plumbers.
These are just some of the many local SEO strategies a professional will use to take your brand to the next level. They will make sure you have a prominent presence on local search engine results pages.
2. PPC Ads
PPC ads are a great way to attract attention quickly. They are an important aspect of digital marketing for plumbers because you can establish a strong presence on the SERP. PPC ads are placed at the top of the search engine results pages and are highly visible. They also show up on prominent places in all affiliate websites and apps.
PPC is popular because it is highly effective. You start seeing traffic as soon as the ads are live on the search engine. An experienced SEO expert will target the right keywords and audience to ensure you get a good conversion rate. The Google Ads platform allows businesses to target people based on their location, gender, profession, and other such factors.
3. Content Marketing
Content marketing may not seem like a worthwhile venture for plumbing companies but it is a highly effective strategy. It can help you reach a large audience, showcase your knowledge, and become prominent on the search engine platform. Content also helps establish a unique brand presence and earn people’s trust. Good-quality content can assist clients that are seeking information on different plumbing issues, which can then help build a bond of trust with them.
However, content can only be a good addition to digital marketing for plumbers if it is informative and relevant. A good content creator will conduct in-depth research to understand your target audience and their common concerns before coming up with helpful content.
4. Social Media Marketing
Social media marketing is a great way to reach a large audience. Almost everyone has a social media profile today and while they may not look for plumbers on Twitter or Facebook, they will notice your presence if they need plumbing services. That’s why it is important to include social media in digital marketing for plumbers.
There are two distinct ways to approach these platforms. You can create organic posts and engage people through comments and interaction. You can also invest in paid marketing strategies to get visibility on these platforms. All social media networks provide a wide range of promotional options. You can choose the type of marketing that works well for your goals and see if they deliver the desired results. An experienced marketer will know which strategies work well for plumbing companies and offer their recommendations.
5. Email Marketing
Email marketing is an effective way to retain customers. You can send a follow-up email after the service is complete to determine whether the clients are satisfied. Many companies use emails to encourage positive reviews and ratings. You can include links to popular review platforms like Google in the email.
This strategy is effective because it reaches the clients directly. If you plan the campaign well, the email won’t get trapped in the spam folder and you will be able to engage the client without distractions. Email is also a great way to retarget people who have visited your website and subscribed to your newsletters.
Digital marketing for plumbers isn’t straightforward and simple. What works for one plumbing company may not work for another, which is why clients need customized solutions based on their location, target customers, competition, and budget. Speak with an experienced marketing professional to come up with a tailored plan for your company.